Equatorial Coffee, Engen and brandyourcar.com share a cuppa

To raise awareness of the availability of its freshly brewed take-away coffee amongst LSM 8 – 10 consumers sitting in peak hour traffic in Johannesburg, Durban and Cape Town, Engen and Equatorial Coffee have selected Unlimited’s mobile media platform, Brandyourcar.com, as their advertising partner of choice.

A first to the South African market, brandyourcar.com offers advertisers the opportunity to brand privately owned vehicles, selected from a database of individuals who made their vehicles available for branding. The consumer’s vehicle becomes an effective moving billboard within targeted audience communities and lifestyles.

Geared to promote Corner Bakeries at selected Engen service stations that sell Equatorial Coffee, the campaign flights between October and December, encouraging consumers to stop in and get their fast, convenient and quality caffeine fix.  

With the aim of enticing a craving for Equatorial Coffee, brandyour.com has selected from its database 60 high mileage drivers (20 in each region), to carry the campaign creative, ensuring exposure to fellow consumers in traffic during lengthy commutes along highways and major arterial routes near the forecourt outlets. The Brandyourcar.com database consists of thousands of private vehicle owners who have registered their vehicles for use in ad campaigns.

“We have no doubt that the combination of the mobile media platform and the lure of great coffee available at the push of a button, 24/7, will direct consumers to Engen’s bakeries situated in these three areas. Who wouldn’t enjoy quickly picking up a quality cup of coffee during high congestion traffic?” says Brandyourcar.com’s Jeff Ostrom.

“Brandyourcar.com enables advertisers in the out-of-home environment to break through the clutter - consumers will probably never see these cars in the exactly the same place or from the same angle, thus creating a truly unique and stimulating campaign,” he adds.

The Equatorial Coffee Company travels along the equator to collect the finest beans from Brazil, Guatemala, Uganda, Tanzania and Ethiopia. Expertly blended and roasted together, each cup tells the story of a perfect brew.

For further information visit www.brandyourcar.com