Introducing Innovative Versus 2-litre Box Wines for On-the-Go Style

Versus wines, renowned for their unbelievable value and a flair for the unconventional, have done it again with the launch of a 2-litre Box Wine, available in Red, White and Rosé that make it possible to offer a whopping 33% extra free wine compared to bottled prices.

Winemaker Abraham de Villiers explains, “At Versus we’ve always over-delivered on quality and price with our wines, but we wanted to take it a step further with packaging that fits the on-the-go lifestyle of our loyal following. Not only is our box wine convenient and more eco-friendly, it’s wallet-friendly, too.” He continues, “Because the packaging cost for box wine is lower, we’re able to give that savings back to our consumers with even more unbelievable value.”

Filled with the same wines available in glass bottles (which are recognised with top honours in the 2012 Best Value Guide), with Versus box wines you don’t have to sacrifice quality for price. Underlining Versus’ exceptional value, the launch of the Versus box wines will include the special offer of 2-litres for the price of 1.5-litres – or 33% more free.

While most box wines in South Africa are 3-litres in size, the more nimble 2-litre Versus box wine offers greater value to consumers looking for a convenient on-the-go option. Quicker-cooling, re-sealable and easy to open and serve (no corks, no corkscrew!), the Versus box wines are here just in time for summer and make a perfect choice for poolside parties, beach braais and concert celebrations.

The unusually handy size of the Versus box wine, along with its colourful, classy packaging, demonstrate Versus’ refreshing flair for the unconventional. From trendsetting social media campaigns and the endorsement of funky wine cocktail recipes, Versus’ innovations make it a trendsetting brand that is loved the world over for its uncomplicated, easy-drinking style.

Available in Red, White and Rosé, the Versus 2-litre box wines are exceptionally well-priced at just R49,99 each, and will be available on shelf at Spar TOPS and select bottle stores nationwide from January 2012.