NEW CIDER SET TO FIGHT STRAIGHT TO THE TOP

Named after William Tell, the rebel marksman of Swiss legend who shot an apple off his son’s head to rescue them both from execution, Tells is a crisp, off-dry cider with a refreshing attitude to packaging.

This 6% AVB thirst-quencher is marketed in a 340ml PET bottle with a twist-off cap and with 10 ml more refreshment than regular cider bottles, Tells is still 34% lighter in weight than glass-bottled ciders. The PET bottle is also shatter-proof, making it ideal for festivals and outdoor events.

With a significantly lighter bottle and a markedly lower carbon footprint, Tell’s really is doing something about climate change.

Expect to pay around R6.80 to R7.20 a bottle. Tell’s will be available nationwide from liquor stores.

FOR MORE DETAILS, PLEASE CONTACT RUDOLPH DU TOIT:

 082 550 4145, or at rudolph@tells.co.za