Success from the subconscious

Readers of Buyology, by Martin Lindstrom, learnt that everything we believe about why we buy is wrong. That being the case, could it make sense that most of what we believe about success is also wrong?

If most of us understand success then why do so many new entrepreneurial businesses fail? Why do we buy books by leading business gurus, only to leave them gathering dust on the bookshelf?

Training people to be “new venture creators” is a very active and profitable area. It would be possible to make a similarly argued case that actually more business turnover is done training and equipping new businesses than those new businesses do after the training is completed.”

The background of the trainers is also important here, someone who hasn’t created a successful business, or who has an academic background, may not be the best mentor if you are starting a business!

None of this is to suggest that reading books and attending courses is implicitly wrong, but hopefully suggests that another approach should be considered!

Most of us don’t actually need a huge supply of new knowledge and information, we simply need to act on what we already know, the doing step. The doing step comes from our sub-conscious, an inner conversation that gets us taking the right action.

Success is about results, driven by successful behaviours that we turn into habits and these originate in the internal conversations emerging from the collective called the subconscious, as do all human behaviours. A case in point is the admirable public response to the recent disasters in Japan that characterise the cultural DNA of Japan.

Therefore success is derived from what has been internalised, practised until it becomes a habit, and exists in the subconscious. It is expressed by us in our habitual behaviour.

Building “Subconscious Competence” is about developmental processes that change who we are at a subconscious level. Three tools exist that can assist in this change: speech, thought and behaviour. All three of these need to be developed and engaged to ensure success.

South Africa’s business people have much to do in this important area of growth as we lead our nation, which has a low level of human success consciousness per capita, to the bright future that we aspire to as a nation.

Traditional developmental models are only temporarily uplifting to the conscious and these short duration exposures don’t sink in to effect real change. This is our task and challenge in developing a successful nation.

If we want results that we have never had before we must do what we have never done before.

By: Greg Walpole

Success Motivation Institute South Africa