The look:

The heart shaped glass bottle of the fragrance is whimsical, with a little gold crown at the lid and the fragrance itself being lavender purple in colour, the look of the fragrance suggests that it is fit for royalty. It is targeted at a younger, teenage audience but has been adored by all ages; the bottle takes you back to the days of magic and imagination.

The fragrance:

Thecombination of lady apple, ripe pink guava, golden apricot skin, water lily, and mandarin meringue, mixed with Tahitian flower, precious amber, forbidden woods, wild tuberose, chiffon vanilla, dark chocolate and royal musk creates a sweet and playful scent. The fragrance is fruity with splashes of vanilla.

Suited to:

Perfect for a girl who doesn’t take life to seriously, has an imagination and feels like a little magic in her life, she’s also born to lead.

The face:

Zoe Kravitz, was chosen as the face of Vera Wang’s Princess because she brings a ‘rock and roll’ feel to the ‘Born to Rule’ campaign for the fragrance, which is photographed by Bruce Weber. Zoe Kravitz, an aspiring singer is seen in a butterfly tiara looking like royalty as a modern day ‘princess’.

Words from Vera Wang:

“Girls do not just want to have fun but they also want to smell refreshing and good. This is what Princess by Vera Wang for. The scent is so captivating that every young woman would really love to wear. Actually even a bit older women could give a try wearing this perfume. For sure they could really feel going back to their younger years.”